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ECW Brand Is Shutting Down In Early 2010

by on Dec.10, 2009, under Wrestling News

ECW Logo

ECW Logo

Sad news for some, but the ECW brand will be discontinued once and for all shortly.

According to a reliable source, WWE officials have had several meetings with the Syfy network about re-branding WWE’s Tuesday night show. However, both sides are in agreement that WWE’s version of ECW has been a bust and plans are already being made for a new weekly series. While several ideas have been tossed around (including a magazine-style recap show), right now the most likely option is that WWE will drop the ECW letters and “identity” and create a new brand that will feature young and-and-coming stars. The Tuesday night timeslot will likely stay the same.

For those who remember, WWE relaunched the ECW brand back in 2006 after the success of the “Rise and Fall of ECW” DVD set and later the ECW One Night Stand Pay-Per-View events. After ECW was relaunched as a brand, it quickly became apparent that WWE had no intention of keeping the elements that made the original ECW special and turned ECW into a watered-down, generic “C” show. The 1st week of ECW on Syfy back in 2006 drew around a 2.8. These days a 1.1 is considered a good week.

While it may be bittersweet to see the ECW letters go, ECW has been dead for a long time and a brand featuring primarily young stars sounds like it has potential.

Stay tuned for more news.

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